Just as I sat down to post this particular blog, a nice warm glow came over me as my mind flashed back to about two weeks ago when I opened my email and saw about two-hubdred offers waiting for me to open and speculate on. Two-hundred emails a day is more or less average for me, except on the weekends–I guess people gotta rest sometimes.
One of the offers was pitching a product that generates mobile web pages that are easily displayed on mobile devices. I was curious, so I took the bait. It turned out that the product was indeed intriguing. There wasn’t too much investment involved, so I consummated the deal and signed up–I think the deal was less than $30. The guy pitching this product was named Greg, I think. Anyway, he was energetic and excited about the product and even offered a few ways in which it could be used.
The one idea that I settled on was the “local” aspect of how to use the product. For some reason, this just made sense to me. It goes something like this.
If you really think about it, everybody that would like to make a little cash online has a ready-made customer base right under their noses; it’s called “the neighborhood”. Every business owner in and around where you live is a potential client you can help by either putting their business online or by improving their Internet experience. The biggest obstacle you might get from a local business owner, when you go to try and sell them on your services, is that they are a local business owner and all their customers are from the neighborhood and they aren’t necessarily finding them from being on the Internet. Or, they might say they’re on the Internet only because their competitors are on there, and they feel they have to have a presence as well. Now let me tell you how I make this an advantage for me, instead of an obstacle, when I give them my pitch.
First, let me back up a bit and talk about the product. When I stubbled across this tool for cranking out mobile web pages, what jumped out at me was how fast I could put a page together–maybe 15 to 20 minutes. that’s fast folks. The other thing was that the software made it real easy to put a map and a working phone number on the page that you can activate by clicking on a page link for the map, and on an icon to make your mobile device initiate a phone call to the business.
I look for businesses in the neighborhood that offer a product or service that people actually want and buy. I mean I wouldn’t look for a basket weaving service, or something like that. But, you can do this with restaurants, pet grooming places, auto repair shops, nail shops, etc.–you name it. I usually do a little research before I approach the person owning the business. All I want to know is if they have a presence on the web and what that presence is. If their representation is their own website, then good. If they just have a listing in Yelp, that’s fine as well. I just want to get a general idea, before I talk to them, of what they have going for themselves.
Here’s a real deal I put together that took me about 20 minutes to close. I put together one of these mobile web pages for a local smoke shop, I hosted it from my domain as a sub-domain–just as a demo. I then approached the shop owner and asked if they were advertising on the Internet. They said yes, and then asked why. That’s when I explained that I help local businesses increase their presence by putting their business on mobile devices (like cell phones). Folks, this gets their attention, trust me. First this is usually the first time they’ve even heard of this. Like everybody else, they are what I call computer-centric. The Internet only lives on “the Computer” screen. No it doesn’t!! In fact, there’s way more mobile devices out there, with Internet access, than there are computers these days–and there’s no sign of this trend slowing down.
So, when I see their interest in this concept, all I do is whip out my cell phone and show them the web page that I made with their business on it. I show them I can click on a link that goes to Google Maps which shows the location of their business. After that–the coup de grass–I click on a phone icon and make a call from my cell phone to their business, right there in front of them. Folks, do I need to tell you the impact this has on a business owner that’s never received a call from the current website they have up.
The deal I’m describing happened the very first day I came in contact with this software. I made $150 on the spot, and I cut a deal to have the site remain up for a dollar a day. I probably could have charged a little more for the ongoing support. But, what the heck, it was an experiment. All I have to do is one or two of these a week, or even a day. Neat!!
All you have to do is grab one of their business cards, scan it in and make it into a banner for the mobile web page. In my case, I took a picture, with my phone camera, of the outside of their business. After that, just add the business name, a tag and description, the links and that’s it. Like I said, I made my first web page in about 15 to 20 minutes. Folks, this is so fast it’s actually fun to do. Imagine that.
Here’s a working example of a site I put together for another business I’m negotiating right now. Just click here and realize the potential–$300 a day easy, if you do it!
Drop me a line from my contact info, along with the title of this post, so I’ll know what you’re referring to, and I’ll send you the details on the product–there are a couple of really good ones out there I use myself.